Damon Jones on product efficacy
From Come Have Coffee with Damon Jones at P&G | Cincy Lifestyle · · Cincy Lifestyle
“We came out with essentially a scrub brush and a bucket of Dawn and got to scrubbing — lo and behold, it worked. We called our plant in St. Louis, sent a truck, and the rest is history; it made worldwide news.”
On , Damon Jones, Chief Communications Officer at Procter & Gamble, spoke about product efficacy during Come Have Coffee with Damon Jones at P&G | Cincy Lifestyle on Cincy Lifestyle.
About Damon Jones
Damon Jones, chief communications officer at Procter & Gamble, has spoken about the company’s approach to social issues, including racial equity, gender equality, and sustainability. He has described P&G’s advertising campaigns, such as “The Talk,” “The Look,” and “The Choice,” as efforts to spark constructive conversations about bias and racism. Jones has stated that the company’s advocacy is grounded in consumer insights and that it aims to be “a force for good and a force for growth.” He has also emphasized the importance of economic inclusion, saying that “it’s not enough to have inclusion on the screen — we want economic inclusion.” Jones has discussed P&G’s role in community events, including its title sponsorship of the Cincinnati Music Festival and participation in Black Tech Week. He has described these efforts as part of a strategy to serve multicultural consumers and support local economic development. Jones has also addressed the company’s crisis communications approach, noting that “transparency meets accountability” and that companies must demonstrate sustained action to build trust. He has highlighted listening as an underrated skill in both business and life, and has said that his role involves helping people understand perspectives different from their own.