Adam Geller on product strategy
From Zscaler Pulse Podcast: Insights on Cybersecurity, Zero Trust, and Preparing for Zenith Live 2025 · · Zscaler Inc.
“We can't think about everything — we spend a lot of time debating which directions we should go in: where should we double down or triple down, and where should we reduce time and effort. Being clear about what we're going to do and not do is important when there are limitless opportunities to engage with customers.”
On , Adam Geller, Chief Product Officer at Zscaler, spoke about product strategy during Zscaler Pulse Podcast: Insights on Cybersecurity, Zero Trust, and Preparing for Zenith Live 2025 on Zscaler Inc..
About Adam Geller
Adam Geller, who joined Zscaler as chief product officer in September 2024, has been discussing the company's product strategy and cybersecurity approach in recent appearances. On the Zscaler Pulse Podcast in May 2025, Geller said that over 25 years, the main change in security has been how practical it is to implement principles, noting that "things that weren't possible to do before are now doable" but that organizations must factor in whether they can operationalize and afford them. He also stated that Zscaler spends significant time debating which directions to pursue, deciding where to "double down or triple down" and where to reduce effort, and that being clear about what the company will and will not do is important given "limitless opportunities" to engage with customers. In March 2025, Geller delivered the keynote at a Zscaler launch event for new continuous threat exposure management (CTEM) innovations, including a new asset exposure management product. He described Zscaler as known for its "pioneering architecture in zero trust" and said the company has helped thousands of organizations eliminate firewalls and VPNs. Geller cited a Gartner prediction that by 2026, organizations prioritizing security investments based on a continuous exposure management program would be "three times less likely to suffer from a breach."