Travis Rhodes on banking strategy
From BB&T CEO Travis Rhodes Interview · · LV EDC
“We committed to staying local despite being a big bank, with 24 separate regions each having a regional president reporting to the C-suite. This allows us to be very close to our communities and make investment decisions that meet local client needs while delivering the power of a large bank with a small, local feel.”
On , Travis Rhodes, Regional President of Pennsylvania & New Jersey at Truist Financial, spoke about banking strategy during BB&T CEO Travis Rhodes Interview on LV EDC.
About Travis Rhodes
Travis Rhodes, Regional President of Pennsylvania & New Jersey at Truist Financial, has discussed the bank's role during the COVID-19 pandemic. He stated that the bank was the fourth largest producer of Paycheck Protection Program loans in the nation, helping over 2,500 companies with more than $700 million in his region alone. Rhodes said the bank invested over $50 million in direct COVID relief, including employee bonuses and free childcare, and that in the Lehigh Valley it invested close to half a million dollars into food banks, literacy programs, and technology access. Rhodes has also spoken about the 2019 merger between BB&T and SunTrust that created Truist, describing it as complementary and increasing the bank's ability to serve clients in a strategic advisory capacity. He emphasized the bank's commitment to a local, community-based model with 24 separate regions, each with a regional president, to maintain a small, local feel while delivering the power of a large bank. Rhodes described the bank's philosophy as "T3," which he said marries personal touch with technology to build trust with clients.