Michele Allen on digital innovation
From Wyndham Hotels & Resorts earnings: ‘We are really happy with our performance,’ CFO says · · Yahoo Finance
“We continue to make investments in digital innovation to meet our guests where they are and where their preferences are; they want to book online, check in, and contactless solutions, and the convenience of text messaging while they're on property.”
On , Michele Allen, Chief Financial Officer & Head of Strategy at WYNDHAM HOTELS & RESRTS, spoke about digital innovation during Wyndham Hotels & Resorts earnings: ‘We are really happy with our performance,’ CFO says on Yahoo Finance.
About Michele Allen
Michele Allen, CFO and Head of Strategy at Wyndham Hotels & Resorts, said in a September 2023 interview that the company was "really happy with [its] performance" in 2022, citing strong interest from hotel owners and guests and a 12% increase in its pipeline. She attributed growth to strong leisure demand in the U.S., continued occupancy recovery in Europe and Latin America, and a double-digit increase in infrastructure-related business travel, which she described as travelers "wearing hard hats and work boots" rather than suits and ties. Allen said the company expected this trend to continue due to anticipated spending from new infrastructure and the CHIPS Act. Allen stated that Wyndham is investing in digital innovations such as online booking, contactless check-in, and text messaging to meet guest preferences and drive bookings for franchisees. Regarding human trafficking, she described it as an "industry-wide issue" and said Wyndham is partnering with the American Hotel and Lodging Association to provide training to hotel staff, while also deploying proprietary initiatives to track and monitor complaints, adding that the company has a "zero tolerance" policy.