Shoaib Makani on marketing
From Motive Vision 26 - Jason Day - What does elite performance look like when the pressure is highest? · · Motive
“We got 4.7 billion impressions on social media just from that vest alone. And then the other one we did, we had the US Open, which was the American flag. We had an American flag short. We had 4.5 billion impressions on that.”
On , Shoaib Makani, Cofounder at Motive, spoke about marketing during Motive Vision 26 - Jason Day - What does elite performance look like when the pressure is highest? on Motive.
About Shoaib Makani
Shoaib Makani, cofounder and CEO of Motive, delivered the keynote address at the company's Vision 26 event in Nashville on June 1, 2026. Makani stated that Motive has evolved from a fleet management solution into an integrated operations platform comprising six products: driver safety, fleet management, equipment monitoring, spend management, workforce management, and AI vision. He said the company built a combined telematics and dash cam device called the AI Dash Cam Plus, arguing that the standard industry paradigm of separate devices is outdated. Makani described the company's goals as reducing fragmentation and manual work through "integration and automation," adding that 860 million hours were spent last year in the U.S. physical economy on tasks Motive can now automate. He estimated that $46 billion is lost annually due to three preventable problems, and said the company's PerformanceHub tool is designed to automate coaching, training, and rewards for drivers. Makani also hosted a conversation at Vision 26 with professional golfer Jason Day, a Motive brand ambassador. During the discussion, Day discussed the balance between data analytics and instinct in elite performance, cautioning against "paralysis by analysis." He said the only two statistics that matter in golf are "bogey avoidance and birdie average." Day also noted that his team generated 4.7 billion social media impressions from a vest design and 4.5 billion impressions from an American flag shirt at the U.S. Open.