Jennifer Foyle on inclusivity
From Straight/Curve: Dana Seguin and Jen Foyle Talk Aerie I EPIX · · MGM+
“We had to start showing girls of different sizes.”
On , Jennifer Foyle, President and Executive Creative Director of AE & Aerie at AMERN EAGLE OUTFITTERS INC, spoke about inclusivity during Straight/Curve: Dana Seguin and Jen Foyle Talk Aerie I EPIX on MGM+.
About Jennifer Foyle
Jennifer Foyle, President and Executive Creative Director of AE & Aerie at American Eagle Outfitters, has discussed the brand's approach to body image and inclusivity. In a 2017 appearance, Foyle stated that customer feedback about body issues led to the decision to stop retouching images and to feature models of different sizes. She described intimate apparel as a "personal product" and questioned how the brand could "influence young girls today" and create a platform that "means something from the heart." Foyle has also addressed the business performance and initiatives of Aerie. She noted that the brand had run "double-digit comp growth" for 13 quarters, attributing this to customer engagement with the brand's message and product. Foyle mentioned that Aerie has supported causes such as breast cancer awareness and the National Eating Disorder Association, stating that the company has raised and donated over $3.2 million to these programs. She described the brand's use of bus tours and pop-up stores to enter new markets, calling them a "testing ground for product, presentation and process." Foyle also discussed the "Her" campaign, which involves partnerships with factories in Vietnam, Bangladesh, and China, stating that when the campaign works, vendors move to the top of the list and workers become part of the brand.