Thomas Waldron on consumer insights
From Kontoor CEO on Q1 beat · · CNBC Television
“We have a strong insights business; for example, our Lee consumer indexes to golf, so we kicked off a whole Lee golf line the past month and it's done exceptionally well out of the gate.”
On , Thomas Waldron, EVice President & Chief Operating Officer at KONTOOR BRANDS INC, spoke about consumer insights during Kontoor CEO on Q1 beat on CNBC Television.
About Thomas Waldron
Thomas Waldron, Executive Vice President and Chief Operating Officer at Kontoor Brands, was referenced in a September 2024 CNBC interview where CEO Scott Baxter discussed the company's Q1 performance. Baxter attributed the company's record results to the "casualization of what's happening around the world," noting that denim remains acceptable as people return to work. He highlighted the launch of a Lee golf line, which he said performed "exceptionally well out of the gate," and described North America as a strong driver for future growth while noting significant investments in Asia and China. Baxter stated that Kontoor's direct-to-consumer platform, including physical stores and e-commerce, has created a larger opportunity compared to its wholesale-focused past. He said the company plans to build stores in North America and refurbish stores in China, while noting that e-commerce platforms have grown but still have room for expansion. On the consumer outlook, Baxter said the American consumer is "in fairly good shape" and predicted inflation would ease toward the end of 2024 and into 2025, with continued employment and wage inflation setting up a favorable dynamic for 2025.