Brian Lawlor on social media
From How connection heals and loneliness harms your health - Prof Brian Lawlor · · Trinity College Dublin
“We have also the social media for our children and our adolescents and young public hugely driving loneliness. So we have big problems ahead and we also then have from the effects of COVID we have a generation mostly young people who have lost out as well. So these are big issues and there isn't a lot of strategic thinking around this.”
On , Brian Lawlor, President of Scripps Sports at EW SCRIPPS -CL A, spoke about social media during How connection heals and loneliness harms your health - Prof Brian Lawlor on Trinity College Dublin.
About Brian Lawlor
Brian Lawlor, President of Scripps Sports, discussed the company's two-tier strategy for sports distribution in a March 2026 interview. He stated that on a national level, Scripps prioritizes reach over maximizing rights fees, citing the WNBA's decision to renew a long-term deal with Scripps for a Friday night package despite "aggressive pursuit" from other bidders. Lawlor said the league valued the "over-the-air" reach of having a nationally distributed, consistent franchise night available on every platform, including streaming, over potentially higher payments from streamers. On the local level, Lawlor described the model as "completely the opposite," with a smaller base of distribution revenue but a focus on "doubling, tripling the audience" to increase the value of sponsorship and advertising deals. He said Scripps has been successful with teams in the NHL, NWSL, and WNBA, and expects to add NBA deals "sooner than later" if those rights are not distributed nationally. Lawlor characterized the arrangement as a "profitable venture" for Scripps and a "very good venture" for the teams involved.