Calvin Mcdonald on pricing strategy
From Lululemon Athletica Inc ($LULU) Q1 2026 Earnings Call · · Castify Earnings Call
“We have always been and will continue to be very intentional with our pricing decisions. These actions will be targeted and will reflect the work we've done on style elasticity.”
On , Calvin Mcdonald, Chief Executive Officer & Director at Lululemon athletica inc, spoke about pricing strategy during Lululemon Athletica Inc ($LULU) Q1 2026 Earnings Call on Castify Earnings Call.
About Calvin Mcdonald
Calvin McDonald announced during Lululemon Athletica’s Q3 2026 earnings call on December 4, 2025, that he will step down as CEO on January 31, 2026, after more than seven years in the role. McDonald stated that in conversations with the board, they agreed the timing was right for a change as the company nears the end of its five-year plan cycle. He expressed confidence in the leadership team and said he looks forward to supporting them in the coming months. McDonald also discussed the company’s response to increased tariff costs, including the removal of the de minimis provision. He said Lululemon is taking actions such as strategic pricing, supply chain initiatives, and enterprise-wide savings to mitigate the impact. Additionally, McDonald noted that the company is working to reduce its mainline product development process from 18–24 months to 12–14 months to improve speed and agility in responding to guest feedback.