Robert Greenberg on equity crowdfunding
From Lending Reinvented: Investor-Led Growth | Robert Greenberg · · Dr.TobyT. Potter
“We have done a Reg CF offering — we're raising $5 million for 10% of equity in our business and allowing our customers, our borrowers, to be owners in our company. We're really excited about the potential for raising a lot of retail cash from people who understand how to make money in this business and want to be both customers and shareholders.”
On , Robert Greenberg, Co-Founder, Chairman of the Board & Chief Executive Officer at SKECHERS U S A INC, spoke about equity crowdfunding during Lending Reinvented: Investor-Led Growth | Robert Greenberg on Dr.TobyT. Potter.
About Robert Greenberg
Robert Greenberg, co-founder and CEO of Skechers, has been active in the real estate lending space. In a June 2025 interview, Greenberg discussed his journey from pioneering crowdfunding at Patch of Land to launching Turn Capital with Tim Herriage. He stated that Turn Capital is launching a debt fund and a "quick turn" fix-and-flip product that he said would close in five days or less without pulling credit or waiting on an appraisal, though he noted not everything would qualify. Greenberg also mentioned that Turn Capital had done a Reg CF offering, raising $5 million for 10% of equity in the business, allowing borrowers to become shareholders. He described the private lending industry as a "blue ocean," noting that despite 1.2 million investor transactions annually, no lender holds a 10% market share. In earlier appearances, Greenberg discussed his philosophy on building teams and serving customers. He stated that "the team that got you here may not be the team that gets you there," and described bringing on experienced executives as the company grew. He advocated for a lending model where borrowers receive better value on the back end of a deal rather than upfront, saying "you're going to get the better value from working with us as a lender — it's deferred." Greenberg also reflected on his earlier career, including founding LA Gear in the 1980s, where he described the company as "more of a fashion athletic shoe company" focused on consumer trends.