Donnie Smith on public perception
From Dean's Dialogue | Donnie Smith on the Future of Agriculture and Global Leadership · · OkState Ag
“We have got to win this communication war. We have a fascinating, fabulous humanitarian message. We feed the world like your banner out there. You need to have permanent letters that say that. That's really important. Um, but no, they're not hearing us. We're not wrong. We're right and we're good. We have the technology to feed 10 billion people on this planet. What I don't know is whether or not we'll get permission to use it. And he was right. We have got to win this communication war.”
On , Donnie Smith, Former President & Chief Executive Officer at Tyson Foods, spoke about public perception during Dean's Dialogue | Donnie Smith on the Future of Agriculture and Global Leadership on OkState Ag.
About Donnie Smith
Donnie Smith, former CEO of Tyson Foods, participated in a Dean's Dialogue at Oklahoma State University on April 27, 2026, discussing his career and current work. He described his leadership philosophy as "humble confidence" and recounted his actions during the 2008 financial crisis, stating that he bought company stock at $4 a share and helped add $1.3 billion to the capital structure, which he said prevented the company's collapse. Smith also argued that the agricultural industry has "the technology to feed 10 billion people" but expressed uncertainty about whether society will "get permission to use it," calling for a need to "win this communication war." Smith discussed his current work in Rwanda through his foundation, where he said they have built a commercially viable chicken business. He stated that growers in the program have paid school fees, obtained insurance, and developed new income streams, with some increasing production from 100 to 400 or 500 chickens per batch. Smith said the foundation has committed an additional $3.5 million to expand operations, including a new egg farm, broiler business, feed mill, hatchery, and breeder program. He asserted that "the only sustainable form of agriculture is commerce" and that the goal is for the Rwanda chicken business to support itself and generate profits for foundations.