Keith Credendino on business strategy
From Keith Credendino, Chief Information Officer at Macy’s · · Terry College of Business at the University of Georgia
“We have launched a new strategy we call a bold new chapter. We're going to focus on strengthening Macy's. We're going to inject hours into our stores, get the right product, make sure those stores are a great experience. We're investing into our supply chain, our digital and personalization, and making sure we have the right luxury focus.”
On , Keith Credendino, Chief Information Officer at MACY'S INC, spoke about business strategy during Keith Credendino, Chief Information Officer at Macy’s on Terry College of Business at the University of Georgia.
About Keith Credendino
Keith Credendino, Chief Information Officer at Macy’s, spoke at a Terry Third Thursday event on August 21, 2025, about the company’s technology strategy and operations. He described Macy’s as a complex business involving stores, call centers, digital platforms, marketing, supply chain, and inventory systems. Credendino noted that Macy’s is the fourth largest fashion e-retailer, owns 30 of its own brands, and is the second largest consumer of helium globally, after the U.S. military, which led to a pause in its parade during World War II. Credendino discussed Macy’s “bold new chapter” strategy, which focuses on strengthening the core Macy’s brand, investing in stores, supply chain, digital personalization, and luxury. He highlighted the company’s use of AI to predict demand and allocate store hours, citing an example where local shopping demand dropped during a Georgia-Georgia Tech football game. He also noted Macy’s early adoption of RFID tags for inventory tracking and the use of AI for product knowledge assistants, call center chatbots, and coding assistance. Credendino emphasized the importance of clean data and said the company reviews performance metrics multiple times a week with its CEO and corporate strategy group to adjust strategies as needed.