Jennifer Weissman on data analytics
From : Creating Unified Experiences in Gaming: Jennifer Weissman on PENN Entertainment’s Strategy · · ADWEEK
“We have more data than many other companies because of the way that we track our customers' behavior, which allows us to focus on CRM and operational efficiency in a capital-intensive business that requires many people to service our customers.”
On , Jennifer Weissman, Senior Vice President & Chief Marketing Officer at PENN ENTERTAINMENT INC, spoke about data analytics during : Creating Unified Experiences in Gaming: Jennifer Weissman on PENN Entertainment’s Strategy on ADWEEK.
About Jennifer Weissman
Jennifer Weissman, Senior Vice President and Chief Marketing Officer at Penn Entertainment, discussed the company's marketing strategy in a June 2025 podcast interview. She described Penn as an entertainment company focused on gaming, operating 42 casinos and racetracks across 20 states, with online gaming under brands including Hollywood Casino, Scorebet in Ontario, and ESPN Bet through a partnership with ESPN. Weissman noted that gambling is regulated at the state level, which affects advertising, and that the company uses the term "gaming" for regulatory ease while using terms like "sports betting" and "casino gambling" with consumers. She stated that Penn has more data than many other companies due to how it tracks customer behavior, which aids CRM and operational efficiency. Weissman said that the average age of Penn's database is 10 years younger than before the company launched sports betting, which she described as providing an opportunity to build relationships with customers earlier in their gaming life cycle. She highlighted Penn's partnership with Ticketmaster for loyalty redemption through the Penplay program, allowing customers to redeem points for event tickets, which she said provides a new revenue stream and enriches customer data. Weissman characterized the role of the CMO and her team as being the voice of the customer, communicating trends and understanding crossover between customer behaviors across different products. She also remarked that people gamble for the thrill and escape, not necessarily to win big, and that casinos are constantly evolving with regulatory changes.