Paul Suchman on media metrics
From Paul Suchman, Audacy multiplatform audio powerhouse · · Mark Stinson
“We hold ourselves accountable to the same reach and frequency metrics that put radio on the map, but now with so much content delivered digitally, we can target audiences and measure advertising performance with precision that we never had before.”
On , Paul Suchman, Chief Marketing Officer at AUDACY INC, spoke about media metrics during Paul Suchman, Audacy multiplatform audio powerhouse on Mark Stinson.
About Paul Suchman
Paul Suchman, Chief Marketing Officer at Audacy, has discussed the company's transformation from the radio-focused Entercom Communications into a multiplatform audio brand. He stated that the rebranding to Audacy, launched in 2021, was intended to position the company as a modern audio media and entertainment company alongside competitors like Spotify and iHeart. Suchman described Audacy as a "challenger brand" within the industry and noted that the company holds itself accountable to advertisers through reach, frequency, and precision metrics enabled by digital delivery. Suchman has emphasized the growing role of audio in media, describing it as a "visualist medium" that engages listeners through "theater of the mind." He cited the rise of screenless, voice-driven computing as a factor driving audio's growth and argued that brands need to develop an "audio identity" or "sonic identity." He also highlighted the importance of creators moving into audio from other platforms and the role of audio in building community and connection, particularly in a post-pandemic environment where people continue to seek meaningful interactions.