Jason Vanderbrink on product innovation
From Ladies Clay Buzz Ep. 18 - All Things Ammo with Jason Vanderbrink - The Kinetic Group CEO · · Ladies Clay Buzz
“We introduced a pile of new products heavily on the suppressor market. So in the rifle world right now, you know, with the no tax stamp that's got repealed. So suppressors are hot. So we introduced lines of ammunition for suppressors. That will be big. We introduced Remington and Federal in introduced America's 250th anniversary. Uh birthday is this year. So, we have a cool cool both companies have a cool line of ammo with awesome packaging celebrating 250 years of America. CCI introduced some new pellets for air guns, which is which is the reception has been humongous. So, we'll sell a lot of pellets out of CCI. Uh Poke and BNP had a bunch of new products. So, uh new products is the lifeblood of our company and right now it's all about metallic and the suppressor line. I wish we had a lot more than we have in the warehouse. So it's uh you have to go where the consumers at and that's where the consumers at right now.”
On , Jason Vanderbrink, Chief Executive Officer of Sporting Products Segment, Co-CEO & Director at VISTA OUTDOOR INC, spoke about product innovation during Ladies Clay Buzz Ep. 18 - All Things Ammo with Jason Vanderbrink - The Kinetic Group CEO on Ladies Clay Buzz.
About Jason Vanderbrink
Jason Vanderbrink, CEO of The Kinetic Group, appeared on the podcast *Ladies Clay Buzz* on February 1, 2026. He discussed the formation of The Kinetic Group, which he described as a newly formed company created in October 2024 after being acquired by CSG. Vanderbrink stated that the company was previously part of Vista Outdoor, which split into ammunition and outdoor products, and that The Kinetic Group is now the largest ammunition manufacturer in the world, with brands including Remington, Federal, CCI, Hevi-Shot, Speer, Estate, and Blazer. Vanderbrink addressed the cost of shotgun shells, explaining that higher-priced shells include features such as harder shot with more antimony, unibody hulls, brass heads, and one-piece wads, and that price increases are due to cost increases the company must take on. He noted that the ammunition and firearms industry sometimes limits the ability to donate money, but said the company supports local charities through initiatives like The Cure and Federal's red, white, and blue hull program, as well as military and law enforcement. Vanderbrink also mentioned that the company has introduced lines of ammunition for suppressors, which he said are popular following the repeal of the tax stamp requirement, and that suppressors pair best with subsonic rounds such as 300 Blackout for minimal noise.