Katie Petru on loyalty program
From Katie Petru and Mike Templeton, Casey’s · · Loyalty360
“We launched Casey's Rewards in January 2020 with what you would say is sort of a typical type of loyalty program: people earn points for the dollars they spend, they earn 10 points per dollar inside of the store and online, they earn five points per gallon out of the fuel pump. But some of the stuff that we brought that was new and different about it was that our guests are looking to interact with Casey's everywhere, so whether you're at the pump, inside the store, ordering in the app, or even calling the store over the phone, you should be able to earn all those ways.”
On , Katie Petru, Director of Communications at CASEYS GENERAL STORES INC, spoke about loyalty program during Katie Petru and Mike Templeton, Casey’s on Loyalty360.
About Katie Petru
Katie Petru, Director of Communications and Community at Casey's General Stores, discussed the company's loyalty program and customer engagement strategies in a September 2021 interview. She stated that she leads the communications team, covering internal communications, external brand PR, corporate communications, and community giving. Petru described the launch of Casey's Rewards in January 2020, a program where members earn points on in-store and online purchases and fuel, with options to redeem points as Casey's Cash, fuel discounts, or other rewards. She noted that the company quickly formed agile development teams to add features such as challenges and referrals based on customer feedback. Petru emphasized that partnerships should begin with insight into the audience and strategy, and that convenience has become a greater priority for customers. She said Casey's has a user experience team that conducts focus groups and interviews to understand guest preferences. Petru defined loyalty as an "unwavering commitment from a consumer to a brand," while acknowledging that convenience often drives consumer choice. She stated that Casey's aims to improve customer experience and foster deeper relationships, as the bar for experience is set by guests in every new interaction.