Sharon Otterman on branding
From Sharon Otterman, CMO at Macy’s Joins NYSE TV Live · · New York Stock Exchange
“We like to say we're more than a store, we're a story, and we kick off the beginning of every season whether it's the summer season with the fireworks or the holiday season with the parade. This is how we get everyone excited for the holidays and realize that we have customers that have needs during the holidays and we get to serve them.”
On , Sharon Otterman, Chief Marketing Officer at MACY'S INC, spoke about branding during Sharon Otterman, CMO at Macy’s Joins NYSE TV Live on New York Stock Exchange.
About Sharon Otterman
Sharon Otterman, Chief Marketing Officer at Macy's, appeared on NYSE TV Live on December 17, 2024, to discuss the upcoming 98th annual Macy's Thanksgiving Day Parade. Otterman stated that the parade features 17 balloons, 27 floats, 700 clowns, and a mix of nostalgia and new performances. She said planning begins 18 months in advance and involves a full-time team plus 5,000 volunteers. Otterman described the parade as a tradition in her family, noting that she attended as a child on the Upper West Side and that her children are participating in the parade for the first time. She also said the parade reflects Macy's identity as "more than a store, we're a story" and serves as a way to kick off the holiday season and serve customers.