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Kurt Ekert on AI investment

From Competing in Travel’s Next Era with Sabre's CEO Kurt Ekert - The #Phocuswright Conference · · Phocuswright

“we need to lean lean in very aggressively and I don't know what that prize is but I know it's large um and so and even our CFO and our finance team are fully bought into that and our board as well.”

Kurt Ekert
Chief Executive Officer, President & Director, SABRE CORP
Policy Impact AI investmentcorporate strategytechnology adoptionfinance/board alignment

On , Kurt Ekert, Chief Executive Officer, President & Director at SABRE CORP, spoke about AI investment during Competing in Travel’s Next Era with Sabre's CEO Kurt Ekert - The #Phocuswright Conference on Phocuswright.

Competing in Travel’s Next Era with Sabre's CEO Kurt Ekert - The #Phocuswright Conference
Watch on YouTube at 5:57
Competing in Travel’s Next Era with Sabre's CEO Kurt Ekert - The #Phocuswright Conference
Phocuswright
Watch on YouTube at 5:57
The rules of the travel technology game are being rewritten. From AI to new distribution models, the pace of change is forcing suppliers, agencies and platforms to adapt—or risk being left behind. As president and CEO of Sabre, Kurt Ekert has a front-row seat to the disruption and a clear perspective on what it will take to compete. In this candid conversation, Ekert shares his views on the forces reshaping the industry and the bold moves needed to stay in the game. Speakers Kurt Ekert CEO & President, Sabre Interviewer Linda Fox Executive editor, PhocusWire
Kurt Ekert

About Kurt Ekert

Chief Executive Officer, President & Director · SABRE CORP

Kurt Ekert, president and CEO of Sabre, has described the company as "very different" from its past, citing its migration to a nearly fully cloud-native infrastructure and the development of open, modular solutions. He has highlighted the launch of Sabre Mosaic, a new offer-and-order platform that is agnostic to passenger service systems and infused with generative AI. Ekert stated that between 2023 and 2025, Sabre is expected to more than double its earnings, and he noted the company paid down a billion dollars of debt in a recent year while growing EBIT. He has also pointed to growth in Sabre's hospitality solutions business, projecting it will move from a loss to a positive $70 million in EBITDA. Ekert has discussed the slow adoption of NDC, estimating it at roughly 1% of total bookings and projecting it may grow to 3-5% by the end of the year, constrained by buyer readiness. He has expressed that he does not see disintermediation of GDS or travel agents occurring in managed corporate travel, arguing that the GDS acts as an operating system for travel management companies. Ekert has also commented on industry consolidation, describing it as a natural phenomenon in mature markets, and has criticized the proposed Credit Card Competition Act, stating it would "devastate the travel industry" by cutting revenue that funds consumer loyalty points.

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