Keith Credendino on artificial intelligence
From Keith Credendino, Chief Information Officer at Macy’s · · Terry College of Business at the University of Georgia
“We use AI to determine how many hours we should be putting into the stores based on predicting demand. Demand is driven by so many things: what events are going on, what's the weather going to be, what else is going on in the economy, what time of year it is. For example, last year Georgia played Georgia Tech on Black Friday in Athens, eight overtimes. Local demand went down because people were watching the game instead of shopping.”
On , Keith Credendino, Chief Information Officer at MACY'S INC, spoke about artificial intelligence during Keith Credendino, Chief Information Officer at Macy’s on Terry College of Business at the University of Georgia.
About Keith Credendino
Keith Credendino, Chief Information Officer at Macy’s, spoke at a Terry Third Thursday event on August 21, 2025, about the company’s technology strategy and operations. He described Macy’s as a complex business involving stores, call centers, digital platforms, marketing, supply chain, and inventory systems. Credendino noted that Macy’s is the fourth largest fashion e-retailer, owns 30 of its own brands, and is the second largest consumer of helium globally, after the U.S. military, which led to a pause in its parade during World War II. Credendino discussed Macy’s “bold new chapter” strategy, which focuses on strengthening the core Macy’s brand, investing in stores, supply chain, digital personalization, and luxury. He highlighted the company’s use of AI to predict demand and allocate store hours, citing an example where local shopping demand dropped during a Georgia-Georgia Tech football game. He also noted Macy’s early adoption of RFID tags for inventory tracking and the use of AI for product knowledge assistants, call center chatbots, and coding assistance. Credendino emphasized the importance of clean data and said the company reviews performance metrics multiple times a week with its CEO and corporate strategy group to adjust strategies as needed.