Micah Gelman on media branding
From Interview mit Micah Gelman · · Eva Fürst
“We want people to think of the Washington Post as a great news organization; we welcome and edit videos should there be in the future looking for post.”
On , Micah Gelman, Director of Video at GRAHAM HOLDINGS CO, spoke about media branding during Interview mit Micah Gelman on Eva Fürst.
About Micah Gelman
Micah Gelman, Director of Video at Graham Holdings, has spoken about the Washington Post's video strategy, emphasizing a shift from scheduled daily shows to producing short, relevant content that aligns with how audiences consume media online. He stated that the video team is embedded across the newsroom to work alongside print reporters, and that the organization is committed to enterprise storytelling without being "confined by the rules of television." Gelman noted that the video team grew from 40 to 70 people in 2017, adding capacity for breaking news, motion graphics, immersive 360 video, and scripted content. Gelman has discussed the evolution of live video, saying the Post planned to reduce its use of Facebook Live while applying lessons learned to other platforms like Apple TV and YouTube. He described live video as a way to offer immediacy and deep dives, and to engage with audience feedback in real time. In earlier remarks, Gelman emphasized that writing remains a fundamental skill for journalists, stating that "everything else is learnable," and that the future of online video is unpredictable, with what works today likely to change.