From Embedded World 2024 Interview: Rob Oshana of Analog Devices · · Embedded
“We want to make sure also that even at the board level that the evaluation board level that there's consistency so we can plug and play Boards and they can with different vendors and build up a solution and evaluate that without having to wire and solder and do all this other weird stuff.”
On , Rob Oshana, Senior VP of Software & Digital Platforms Group at Analog Devices, spoke about hardware evaluation during Embedded World 2024 Interview: Rob Oshana of Analog Devices on Embedded.
Rob Oshana, senior vice president of the software and security group at Analog Devices (ADI), discussed the company's approach to reducing software complexity in a September 2024 interview at Embedded World. He stated that ADI provides hardware abstraction layers to enable interoperability among its hundreds or thousands of analog and digital parts, as well as with other vendors' components. Oshana said ADI uses the open-source Zephyr environment as that abstraction layer, citing its permissive licensing and support for multiple vendors as benefits. He also noted that ADI integrates into Linux and uses a common device model for its low-level drivers to promote reuse and scalability. Oshana described ADI's strategy of "single die, multimarket," which he said involves creating fewer devices and using software to address different markets. He said the company is "shifting left" its software enablement to influence hardware design earlier in the process, resulting in more software being available with first silicon. Oshana added that ADI is increasingly engaging with open-source communities such as Zephyr and Linux to drive support for its products in a more interoperable manner.