Nicholas Fink on pricing strategy
From Nicholas Fink, Fortune Brands CEO: A Fortt Knox Conversation · · Fortt Knox
“We were able to take, call it, single-digit pricing as an average across the portfolio and with that tariffs are covered. We take great pride in our pricing discipline — we're disciplined about it — and because we're disciplined about it, we can do it in small increments and not shock the market.”
On , Nicholas Fink, Chief Executive Officer & Director at FORTUNE BRANDS INNOVATNS INC, spoke about pricing strategy during Nicholas Fink, Fortune Brands CEO: A Fortt Knox Conversation on Fortt Knox.
About Nicholas Fink
Nicholas Fink, CEO of Fortune Brands Innovations, has discussed the company's focus on innovation and sustainability, including its "Mission Moen" commitment to save a trillion gallons of water by 2030. He described a connected water management system that uses AI to detect leaks and shut off a home's main water supply, and said the company is working with insurers to offer the product, which costs around $750, with a potential subscription model. Fink also stated that the company's Fiberon composite decking is made from 95% recycled content. Fink has commented on the housing market, describing it as "fundamentally underbuilt" and stating that consumer interest in home renovation remains strong, with Google search data showing levels 25 to 35 percent above pre-COVID levels. He noted that the company reduced its tariff exposure in China and is a major U.S. manufacturer across its segments. Regarding the company's separation from its cabinets business and rebranding to Fortune Brands Innovations, Fink said the move was designed to focus on "supercharged" areas such as connected products, material science, and outdoor living.