Patrick Schottler on product strategy
From Pat Schottler shares his overall experience at the Clean India Show expo · · Clean India Journal
“We will not bring Tenant equipment into environments where high performance, durability, and quality are not needed. Instead, we focus on the most demanding environments to show customers the value in terms of cleaning quality and equipment life, building trust over time.”
On , Patrick Schottler, Senior Vice President and Chief Marketing & Technology Officer at TENNANT CO, spoke about product strategy during Pat Schottler shares his overall experience at the Clean India Show expo on Clean India Journal.
About Patrick Schottler
In a September 2022 interview at the Clean India Show, Pat Schottler, then Vice President of Asia Pacific for Tennant Company, discussed the company's strategy for the Indian market. Schottler described India as a market where Tennant believes it can win and needs to win, noting that while it is not the largest market today, its population of 1.4 billion suggests it will grow into one of the world's largest. He acknowledged challenges such as price sensitivity and low labor costs, which can make manual cleaning more economical than mechanized equipment. Schottler stated that Tennant's acquisition of IPC has positioned the company to enter new industrial markets in India by combining IPC's commercial cleaning portfolio and local relationships with Tennant's industrial products. Schottler said the company plans to tailor its product portfolio for the Indian market, focusing on demanding environments like steel mills and cement plants to demonstrate the value and lower total cost of ownership of Tennant equipment. He noted that Tennant does not currently have plans to manufacture in India but is evaluating the possibility if local production becomes necessary to better meet customer needs. Schottler emphasized that the company's approach is to adapt its go-to-market and product strategies to each market, selecting from its portfolio to suit local conditions.