Brian Robbins on streaming economics
From Audiences want "big spectacle" from movies today, says Paramount Pictures CEO · · CNBC Television
“Well, for us, because we have our own service in Paramount Plus, streaming has really unlocked more value for us and we know that our theatrical films, when successful and backed up by a big theatrical marketing campaign, are doing more work for us and more powerful than films that go straight to streaming. All year we've seen great success and we've driven huge audiences to our service from our theatrical films — and the economics are better for us as well.”
On , Brian Robbins, Co-Chief Executive Officer at Paramount Global, spoke about streaming economics during Audiences want "big spectacle" from movies today, says Paramount Pictures CEO on CNBC Television.
About Brian Robbins
Brian Robbins, Co-Chief Executive Officer at Paramount Global, has spoken about the company's film and streaming strategy in several interviews. In November 2023, he told CNBC that audiences want "big spectacle" from movies and that Paramount had its best year in over a decade, citing *Top Gun: Maverick* as a leader. He discussed the film *Smile*, which was originally made for streaming but was released theatrically after testing well, and noted that the box office is off about 30% since 2019, though he attributed this partly to having 30 fewer releases that year. Robbins stated that streaming has "unlocked more value" for the company and that successful theatrical films drive audiences to Paramount Plus. In earlier appearances, Robbins discussed the success of *Sonic the Hedgehog 2*, which he called Paramount's biggest opening weekend since 2014, and the day-and-date release of the *Paw Patrol* movie during the pandemic. At a 2023 handprint ceremony for the Teenage Mutant Ninja Turtles, Robbins praised the franchise's longevity and the film *Teenage Mutant Ninja Turtles: Mutant Mayhem*, which he described as the best reviewed animated film of the year. He has also spoken about leveraging franchises like SpongeBob and Paw Patrol for streaming and consumer products, and previously discussed the economics of YouTube content and the shift of ad dollars to digital platforms.