Michael Fiddelke on merchandising overhaul
From LIVE: Q1 2026 Target Corporation Earnings Conference Call · · Wealth,Finance & Investment Center
“We'll make more change to what we sell and how we sell it in 2026 than we've seen in a decade. And we're not going to get it all right. We'll have lessons learned as we go through the year. We know managing that amount of change is an incredible amount of work for the team.”
On , Michael Fiddelke, Executive VP & COO at Target Corporation, spoke about merchandising overhaul during LIVE: Q1 2026 Target Corporation Earnings Conference Call on Wealth,Finance & Investment Center.
About Michael Fiddelke
On Target’s Q1 2026 earnings call, Fiddelke described the period as the start of “a new chapter” for the retailer, characterized by “disciplined choices” and a focus on its “unique role in retail.” He noted “encouraging early signs” that the company’s plans are resonating with guests, but also emphasized caution about the near-term operating environment, citing consumer headwinds and dips in sentiment. Fiddelke stated that the company is placing “a premium on flexibility” and does not want to “swing too hard, too quickly” despite early momentum. He highlighted a significant overhaul of the baby category, including 2,000 new items and a test of a baby concierge service in 200 stores, as a proof point of the strategy. At Target’s 2026 financial community meeting, Fiddelke outlined four priorities: leading with merchandising authority, elevating the guest experience, accelerating technology, and strengthening the team and communities. He announced more than $2 billion in incremental investments for the year, including $1 billion in capital expenditures for new stores and remodels and another $1 billion to elevate the guest experience. Fiddelke said the company expects to make more change in 2026 than in the past decade, acknowledged that not all changes will succeed, and expressed confidence that the strategy positions Target for “sustainable growth.”