Ronen Samuel on NFTs
From Karen Walker Interviewing Ronen Samuel · · Kornit Digital - Digital Textile Printing Solutions
“We're building technology to link NFTs in the digital world with physical production, so if you buy a unique digital item you can also produce a one‑off physical version and have it recognized as unique.”
On , Ronen Samuel, CEO at Kornit Digital, spoke about NFTs during Karen Walker Interviewing Ronen Samuel on Kornit Digital - Digital Textile Printing Solutions.
About Ronen Samuel
Ronen Samuel, CEO of Kornit Digital, has stated that the company's vision is to transform the textile industry by moving production onshore and producing only what is needed, which he described as a shift from the current model of large-scale offshore production. In a 2024 interview at FESPA, Samuel discussed the company's latest products, including the Atlas Max Plus and the commercially available Apollo system, and highlighted growth in emerging markets such as India, China, and Latin America. He attributed interest in India to government mandates for sustainable textile production and noted that pigment-based printing is seen as a solution to water scarcity and pollution. In earlier 2022 interviews, Samuel described the traditional textile supply chain as "broken" and argued that on-demand production reduces inventory waste and environmental impact. He stated that the COVID-19 pandemic accelerated a shift of production to the United States and Europe. Samuel also discussed the company's exploration of linking digital assets, such as NFTs, to physical production, allowing consumers to produce physical versions of digital items. He characterized sustainability as a "mega trend" in the industry, citing regulation and the environmental cost of excess production.