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Matt Joyce on business growth

From F+L Webcast Episode 44 - Matt Joyce on innovating for a sustainable future at HF Sinclair Lubricants · · FLASIA HK

“We're doubling down on the lubricants business and I can't say that about all of our competition. A lot of folks are kind of ratcheting back and downsizing their organizations, which has provided us some terrific talent and opportunity to attract talent who recognize that we're growing and invested.”

Matt Joyce
Senior Vice President of Lubricants & Specialties, HF SINCLAIR CORP
Policy Impact business growthcompetitiontalent acquisitionindustry trends

On , Matt Joyce, Senior Vice President of Lubricants & Specialties at HF SINCLAIR CORP, spoke about business growth during F+L Webcast Episode 44 - Matt Joyce on innovating for a sustainable future at HF Sinclair Lubricants on FLASIA HK.

F+L Webcast Episode 44 - Matt Joyce on innovating for a sustainable future at HF Sinclair Lubricants
Watch on YouTube
F+L Webcast Episode 44 - Matt Joyce on innovating for a sustainable future at HF Sinclair Lubricants
FLASIA HK
Watch on YouTube
With more than 30 years of industry experience, Matthew (Matt) Joyce, Corporate Senior Vice President and President of HF ...
Matt Joyce

About Matt Joyce

Senior Vice President of Lubricants & Specialties · HF SINCLAIR CORP

In a February 2025 webcast, Matt Joyce discussed HF Sinclair’s strategy for its lubricants and specialties business, stating that the company is "doubling down" on the business while competitors are downsizing. He identified the U.S. as the company's greatest growth opportunity and Canada as its most important market, and noted that the European slowdown is a headwind. Joyce said the company is exploring renewable solutions and introduced an immersion cooling technology called Innovate for data centers. He expressed a goal for the business to become a "solution provider" that reduces carbon impact. In September 2024, Joyce highlighted the 120th anniversary of the Sonneborn brand, an HF Sinclair brand, and emphasized the company's commitment to improving supply chain efficiency and investing in production. He stated that the brand is focused on using best practices in sourcing and producing specialty products for consumer and industrial applications.

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