Patrice Louvet on China strategy
From Ralph Lauren Corp ($RL) Q4 2026 Earnings Call · · Castify Earnings Call
“We're in China not just to win this year, but we're in China trying to win for the next 10 and 20 years and really make sure we're building the right foundations for the long term and staying close to that consumer and making sure that he and she sees both the luxury perception the way we intend it and also sees the value in what we have to offer.”
On , Patrice Louvet, President, Chief Executive Officer & Director at Ralph Lauren Corp, spoke about China strategy during Ralph Lauren Corp ($RL) Q4 2026 Earnings Call on Castify Earnings Call.
About Patrice Louvet
Patrice Louvet, President and CEO of Ralph Lauren, reported on the company's fiscal year 2026 fourth quarter and full-year results in May 2026. He stated that the company's reported full-year revenues surpassed $8 billion for the first time, driven by growth across retail and wholesale channels in every region. Louvet attributed the performance to the company's diversified model and its shift toward a "more elevated, younger, less price sensitive" consumer base. He noted that the company's core consumer remained resilient across all three regions and that the company's outlook was on track with its three-year targets. Louvet also mentioned that the company is not a sponsor of the World Cup but plans to activate in its stores around the event. Louvet discussed the company's strategic priorities, including brand-building activations, product breadth, and innovative retail and digital experiences. He stated that there is "no ceiling" to marketing investment as a percentage of revenue, with the key driver being return on investment. The company expects full-year constant currency revenue to increase mid-single digits in fiscal 2027, with an outlook that includes a sequential increase in tariff headwinds in the second half of the year. Louvet also noted that the board of directors approved a 10% increase in the annual dividend. In previous calls, Louvet emphasized the company's long-term approach in China and its agility in navigating a volatile environment, including tariff pressures.