Ryan Pape on business model
From XPEL's 'Invisible Product' Drives Profits in the Automotive Aftermarket. With CEO Ryan Pape. · · TheStreetPro
“We're not in a transactional business, meaning we don't just sell rolls of our product at wholesale to anyone that wants it. We're in the business of building a curated best-in-class professional dealer network. So really, if someone wants to buy our products, it's really a discussion to say, 'Yeah, you want the products, but I think you want to be a dealer. And if you want to be a dealer, here's what we'll ask of you. Here's what we'll give you. Here's a value that hopefully we'll help create for you.'”
On , Ryan Pape, Chairman, President & Chief Executive Officer at XPEL INC, spoke about business model during XPEL's 'Invisible Product' Drives Profits in the Automotive Aftermarket. With CEO Ryan Pape. on TheStreetPro.
About Ryan Pape
Ryan Pape, CEO of XPEL, discussed the company's business strategy and market performance in an April 2025 interview with TheStreet Pro. He described XPEL's approach as building a curated professional dealer network rather than selling wholesale, and noted that the company has maintained a net debt zero position for years, though he said reinvestment hurdles can be challenging. Pape identified XPEL's internal growth and complexity as the company's greatest challenges, stating they are "all self-induced" and involve scaling culture across 20 countries. Pape noted that the U.S. is XPEL's largest market, accounting for roughly 55% of revenue, followed by China and Canada, which he called the best per-capita market. He attributed the company's growth to rising attachment rates independent of new-vehicle sales and increasing content per vehicle. XPEL invests in brand awareness through motorsports sponsorships, including IndyCar, and Pape directed consumers to the company's website to find independent installers.