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Rob Oshana on open source strategy

From Embedded World 2024 Interview: Rob Oshana of Analog Devices · · Embedded

“We're really driving the open source communities now we're much more involved in Zephyr in Linux even in some of the open source program office initiatives that are going on so we're now by engaging with them we get the leverage that we need to drive support for all the thousands of products that we have in a much more interoperable way than we did in the past.”

Rob Oshana
Senior VP of Software & Digital Platforms Group, Analog Devices
open source strategycommunity engagementproduct supportinteroperability

On , Rob Oshana, Senior VP of Software & Digital Platforms Group at Analog Devices, spoke about open source strategy during Embedded World 2024 Interview: Rob Oshana of Analog Devices on Embedded.

Embedded World 2024 Interview: Rob Oshana of Analog Devices
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Embedded World 2024 Interview: Rob Oshana of Analog Devices
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Watch on YouTube
In this video interview, we chat with Rob Oshana, SVP of the Software Engineering Solutions (SES) group at Analog Devices.
Rob Oshana

About Rob Oshana

Senior VP of Software & Digital Platforms Group · Analog Devices

Rob Oshana, senior vice president of the software and security group at Analog Devices (ADI), discussed the company's approach to reducing software complexity in a September 2024 interview at Embedded World. He stated that ADI provides hardware abstraction layers to enable interoperability among its hundreds or thousands of analog and digital parts, as well as with other vendors' components. Oshana said ADI uses the open-source Zephyr environment as that abstraction layer, citing its permissive licensing and support for multiple vendors as benefits. He also noted that ADI integrates into Linux and uses a common device model for its low-level drivers to promote reuse and scalability. Oshana described ADI's strategy of "single die, multimarket," which he said involves creating fewer devices and using software to address different markets. He said the company is "shifting left" its software enablement to influence hardware design earlier in the process, resulting in more software being available with first silicon. Oshana added that ADI is increasingly engaging with open-source communities such as Zephyr and Linux to drive support for its products in a more interoperable manner.

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