Rory Read on AI
From Sprinklr CEO Rory Read at CXUnifiers 2025 · · Blair Pleasant
“We're seeing early adopters buy into this idea of a unified AI platform that enables all vectors of customer engagement, discovery, commerce, support, service to come together in a way that unlocks the voice of the customer in an unbelievable never seen before way.”
On , Rory Read, President, Chief Executive Officer & Director at SPRINKLR INC, spoke about AI during Sprinklr CEO Rory Read at CXUnifiers 2025 on Blair Pleasant.
About Rory Read
Rory Read, president and CEO of Sprinklr, has been speaking about the company's approach to artificial intelligence and customer experience. At the CXUnifiers 2025 event in Nashville, Read described Sprinklr's platform as "AI native," stating that the company has used an AI engine for the past eight to ten years to process unstructured data. He said that the company's platform is built to unify customer engagement across social, digital, and contact center channels, allowing brands to create a single "voice of the customer." Read argued that AI's value is unlocked when combined with contextual data and workflows, and he described a "flywheel" of learning between human agents, co-pilots, and agentic AI. In a January 2026 podcast episode, Read discussed the importance of trust in customer experience transformation, stating that trust can be rebuilt by "doing what you say, owning what you do, being open and transparent." He characterized AI as a "fundamental technology wave on par with the web, mobility and cloud" that will influence industry for decades, but said it is not a "winner-take-all" scenario. Read also referenced his four decades in the technology industry, including prior roles at Vonage, Dell, Lenovo, and IBM.