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John Maddison on AI security

From ZKast with Zeus Kerravala and John Maddison on F5's AI Innovations | Accelerate AI · · F5, Inc.

“We've got AI we're putting inside our products — AI for security — and then we've got security for AI, where we're implementing the ability to protect APIs, move data around, be a massive ingestion point for the data itself, and sit between the models with an AI gateway to make sure we protect the models themselves.”

John Maddison
Executive VP & Chief Marketing Officer, F5, Inc.
AI securitydata protectionAI gatewayAPIs

On , John Maddison, Executive VP & Chief Marketing Officer at F5, Inc., spoke about AI security during ZKast with Zeus Kerravala and John Maddison on F5's AI Innovations | Accelerate AI on F5, Inc..

ZKast with Zeus Kerravala and John Maddison on F5's AI Innovations | Accelerate AI
Watch on YouTube
ZKast with Zeus Kerravala and John Maddison on F5's AI Innovations | Accelerate AI
F5, Inc.
Watch on YouTube
F5’s John Maddison joins ‪@ZKResearch‬ for the latest episode of ZKast and dives into the power of the #F5 Application Delivery and Security Platform (ADSP)—built to simplify complexity across modern, hybrid, and AI-driven environments. With new innovations like F5 #AI Assistant and iRules code generation, ADSP is helping teams move faster, smarter, and with more control. #AccelerateAI Learn more: https://go.f5.net/evxroggr More about F5: https://go.f5.net/xhng6a18 Read our blog: https://go.f5.net/8k9c69a9 Follow us on LinkedIn: https://go.f5.net/1j3rfol6
John Maddison

About John Maddison

Executive VP & Chief Marketing Officer · F5, Inc.

John Maddison, chief product officer and corporate marketing officer at F5, discussed the company’s evolving role in AI and security during two recent interviews. In a Google Cloud Partner AI Series conversation, he described F5’s shift from application delivery and load balancing toward cloud-native offerings and noted that the F5 data plane, a layer-seven reverse proxy, could function as a “token engine” for AI models. He stated that “AI increases the attack surface” and that “the ability to do AI data delivery” is becoming critical for training and inference. Maddison also said F5 values working with Google Cloud because of its openness to customer choice. In a separate ZKast interview, Maddison outlined F5’s AI strategy, including the introduction of an AI Assistant with “explain” and “generate” capabilities, such as iRules code generation. He said that “AI ops has arrived” and that AI will serve as a new control plane for operations. Maddison added that F5 is embedding AI into its products for security purposes while also developing security for AI, including protecting APIs, managing data ingestion, and using an AI gateway to safeguard models.

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