Danielle Brown on digital transformation
From Whirlpool’s Danielle Brown on personalizing online customer experiences · · TECHtalk
“We've seen more people nesting at home and using our products more frequently; people are researching, browsing and purchasing online — and all of this of course favors our business and is powered by technology, so in the midst of these uncertain years it has really been transformational for our business as well.”
On , Danielle Brown, Senior VP & Chief Information Officer at Whirlpool Corporation, spoke about digital transformation during Whirlpool’s Danielle Brown on personalizing online customer experiences on TECHtalk.
About Danielle Brown
Danielle Brown, Senior Vice President and Chief Information Officer at Whirlpool Corporation, has discussed the company's four strategic imperatives: delivering product leadership, redefining what a product is, winning the digital consumer journey, and reinventing the value chain. She stated that technology and data are embedded throughout these priorities. Brown described efforts to create a "composable architecture" to enable agility and noted that the company uses AI and IoT for use cases such as enabling an oven to become a fryer through over-the-air updates and using predictive models for remote diagnostics)Skip to content Brown has emphasized the importance of talent strategy and creating an inclusive environment for retention. She said that "talent is my number one job" and described using a tool called Career Compass and making herself available for one-on-ones. She stated that the pandemic made her more empathetic and that leaders need to care about employees' mental health. Brown also noted that she has been a female executive of color and advised surrounding oneself with a strong support system and advocating for other diverse members to be at the table.