Isabel Soriano on business strategy
From 199. Isabel Soriano, President of International at Wolverine Worldwide: Simplify to Amplify: How... · · The FMCG Guys
“What Latin America brought to me was to embrace the change in environments with high level of volatility and establish business models that provide you the right level of flexibility.”
On , Isabel Soriano, President of International Group at WOLVERINE WORLD WIDE, spoke about business strategy during 199. Isabel Soriano, President of International at Wolverine Worldwide: Simplify to Amplify: How... on The FMCG Guys.
About Isabel Soriano
Isabel Soriano, President of International at Wolverine World Wide, appeared on the FMCG Guys podcast in November 2024. She described her role as managing territories for some of the company's brands outside the US and Canada, covering Europe, the Middle East, Asia Pacific, and Latin America. Soriano stated that Wolverine World Wide is a combination of a multinational approach and a more entrepreneurial regional approach. She outlined a three-phase company strategy: stabilization to reduce inventory and pay down debt, a transformational phase to redesign operations and organization, and a current pivot towards a growth phase with investment in brands and new product launches. Soriano discussed the company's focus on the activewear sector, highlighting the Saucony and Merrell brands. She said Saucony's purpose is to energize people to move with confidence through running, emphasizing heritage, innovation, and community. She noted that being consumer-centric requires being close to the point of sale and viewing the world as the consumer does, rather than relying solely on data. Soriano stated that her strengths include building high-performance multicultural teams and that her experience in Latin America taught her to embrace change in volatile environments. She added that the company created a consumer Center of Excellence combining a trend team, consumer insights, and an in-house production studio.