Jeffrey Kreshek on placemaking
From How Federal Realty brought T&T to San Jose - an interview with Tina Lee & Jeff Kreshek · · T&T Supermarket
“What we focus on is trying to immerse ourselves in the communities we build, figure out what's missing in those communities and partner with the right brands to offer the public something they've never seen before; we're going to do something totally different there that nobody's ever seen before in the States.”
On , Jeffrey Kreshek, Senior Vice President, Western Region President and Chief Operating Officer at Federal Realty Investment Trust, spoke about placemaking during How Federal Realty brought T&T to San Jose - an interview with Tina Lee & Jeff Kreshek on T&T Supermarket.
About Jeffrey Kreshek
Jeffrey Kreshek, Senior Vice President, Western Region President and Chief Operating Officer at Federal Realty Investment, discussed the company's partnership with T&T Supermarkets to open the chain's first California store at Westgate Center in San Jose. In a February 2025 interview with T&T CEO Tina Lee, Kreshek described visiting multiple T&T locations and characterized the experience as "the most amazing spectacle I've ever seen," citing the fanfare, customer lines, and in-store elements such as live seafood. He stated that Federal Realty applies the same "discipline and thought process" to Westgate Center as it does to its Santana Row project, aiming to create "a relationship that's deeper than just commerce." Kreshek said the company focuses on "immers[ing] ourselves in the communities we build, figure out what's missing in those communities and partner with the right brands to offer the public something they've never seen before." He noted that California is "notoriously difficult to operate in" but expressed confidence in T&T's success. Kreshek credited the partnership to Federal Realty's due diligence and said he felt "honored to be able to partner with TNT."