Jonathan Nelson on personalization
From Jonathan Nelson, Global CEO Digital, Omnicom Group Interview · · LinkedInforMarketing
“What we really need to work on is the right message and making that message finely tuned and customized for the consumer so we create a holistic experience that's personalized.”
On , Jonathan Nelson, Founder & Chief Executive Officer of Omnicom Digital at Omnicom Group Inc, spoke about personalization during Jonathan Nelson, Global CEO Digital, Omnicom Group Interview on LinkedInforMarketing.
About Jonathan Nelson
In a 2016 interview, Jonathan Nelson, then Global CEO Digital at Omnicom, described the marketing industry as entering a new era that combines "sight, sound and motion with analytics, data and a global audience raised on iPhones." He stated that marketing and post-purchase are coming together in a new way, and that clients are seeing budgets rise because the people needed to deliver interdisciplinary ideas are rare and command higher pay. Nelson said Omnicom brings together over 200 brands—including PR, health care specialists, traditional and digital agencies, strategy groups, data groups, and media buyers—to provide a holistic view of a brand's marketing needs. Nelson noted that Omnicom spends tens of millions of dollars on education programs and events to connect people and share ideas, adding that "as much as it's tools and tech, it's really people that come up with great innovative ideas." He said customer centrism has been central to Omnicom for about 25 years, and that the industry needs to focus on delivering the right message that is "finely tuned and customized for the consumer" to create a personalized, holistic experience.