David Kimbell on pricing
From Ep 24 - Dave's inspiring Progress with David Kimbell · · BillRabow
“When a client declined because he felt my fee was too high I felt some disappointment but quickly realized it wasn't about me; that made it easier to walk away — months later I'm now working for him again at my full fee.”
On , David Kimbell, Chief Executive Officer & Director at Ulta Beauty Inc, spoke about pricing during Ep 24 - Dave's inspiring Progress with David Kimbell on BillRabow.
About David Kimbell
David Kimbell, CEO of Ulta Beauty, has discussed the company’s growth and strategy in several interviews. He stated that Ulta has grown to 1,300 stores and over $8 billion in sales, describing the company as the largest beauty retailer in the U.S. Kimbell noted that Ulta was founded on the insight that beauty retail was artificially divided by mass and prestige, and that the company brings together a complete assortment across price points. He emphasized that the company views e-commerce and physical stores as one integrated business, and said that when a store-only guest starts shopping online, their total spend increases two and a half times. Kimbell also highlighted the company’s partnership with Target, with 100 Ulta Beauty locations inside Target stores, and said the company could reach up to 1,700 standalone Ulta stores in the U.S. Kimbell has addressed operational challenges and company culture. In a December 2023 interview, he stated that Ulta was “staffed and ready to go” for the holiday season, attributing the company’s ability to attract and retain talent to its culture. He described the rise in retail theft as the biggest challenge facing the company, citing organized retail crime and the ease of distribution through online marketplaces. Kimbell has also discussed the company’s efforts to support emerging brands through programs like Sparked and a Muse accelerator for BIPOC founders, and said the company works to amplify underrepresented voices in the beauty category.