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Jay Sugarman on community development

From Thinking Differently with Philadelphia Union's Jay Sugarman (Ep. 16) · · Bryn Mawr Trust

“When I got an opportunity to, you know, figure out where we're going to put the stadium, uh, in Philadelphia and there was a real push to put it in Chester, I was like, let's do it. Now we can have real impact on a community that really needs the help. And, you know, it was great putting the stadium there, but it was 20 events a year. It didn't really have the impact we wanted. The Sportslex was always part of the dream, the ability to put a 365day facility and with Wispus' help and sponsorship, you know, we we opened that facility last year and it has changed everything. Now we can have the Chester community be part of the Philadelphia Union uh community and we can help them in ways we never could before.”

Jay Sugarman
Chief Executive Officer & Chairman, SAFEHOLD INC
community developmenturban revitalizationsports infrastructure

On , Jay Sugarman, Chief Executive Officer & Chairman at SAFEHOLD INC, spoke about community development during Thinking Differently with Philadelphia Union's Jay Sugarman (Ep. 16) on Bryn Mawr Trust.

Thinking Differently with Philadelphia Union's Jay Sugarman (Ep. 16)
Watch on YouTube at 20:49
Thinking Differently with Philadelphia Union's Jay Sugarman (Ep. 16)
Bryn Mawr Trust
Watch on YouTube at 20:49
-What does it take to think differently—and still win? In this episode, Jamie Hopkins and Kate Duffy sit down with Jay Sugarman, Principal Owner of the Philadelphia Union and Chairman and CEO of Safehold, to explore how unconventional thinking has defined his career. Jay reflects on how frequent change early in life built resilience, sharpened pattern recognition, and shaped a disciplined, principles‑driven approach to decision‑making. From real estate to professional sports, Jay shares how challenging consensus thinking can reveal opportunity. He explains how applying corporate finance logic to outdated real estate structures unlocked value, and how a development‑first, long‑term mindset transformed a professional soccer organization—proving that thoughtful innovation often outperforms convention. Key takeaways include: -How early life transitions fostered adaptability and strategic pattern recognition -Why contrarian thinking can surface opportunities during periods of market or industry change -How rethinking legacy structures in real estate led to meaningful innovation Why investing in talent development and systems can drive sustainable success Connect with Bryn Mawr Trust: 833-973-7633 LinkedIn:   / the-bryn-mawr-trust-company   Website: https://www.bmt.com/ Connect with Kate Duffy: LinkedIn:   / kateduffy-finpsych   Connect with Jamie Hopkins: LinkedIn:   / jamiehopkinsfinancialservices   Connect with Jay Sugarman: https://www.philadelphiaunion.com/ https://www.safeholdinc.com/
Jay Sugarman

About Jay Sugarman

Chief Executive Officer & Chairman · SAFEHOLD INC

Jay Sugarman, chairman and CEO of Safehold and principal owner of the Philadelphia Union, discussed his career and approach to decision-making on the "Planning Perspectives" podcast in April 2026. He described founding the real estate company Starwood in the late 1980s as a contrarian move, saying he and his partner saw opportunity when real estate was "finally hated enough." He said he aimed to modernize real estate finance by applying corporate-world methods, similar to his current work with ground leases. Sugarman also explained his investment in the Philadelphia Union, stating that during the 2000s internet boom he believed soccer would grow in the U.S. as the world's sport. He said the club chose to focus on youth development, style of play, and innovation rather than trying to outspend larger ownership groups in the Eastern Conference.

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