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John Oyler on pricing strategy

From Ep. 68 - Inside BeiGene: CEO John Oyler on Owning the Drug Development Process · · BioCentury Video

“When we launched brenza you know we believed very strongly we had a better medicine... at the same point in time when we launched in the United States we actually launched at the lowest price in our class. It's possible to do that and still be a very profitable company.”

John Oyler
Former CEO, BeiGene
Policy Impact pricing strategymarket accessproduct launch

On , John Oyler, Former CEO at BeiGene, spoke about pricing strategy during Ep. 68 - Inside BeiGene: CEO John Oyler on Owning the Drug Development Process on BioCentury Video.

Ep. 68 - Inside BeiGene: CEO John Oyler on Owning the Drug Development Process
Watch on YouTube
Ep. 68 - Inside BeiGene: CEO John Oyler on Owning the Drug Development Process
BioCentury Video
Watch on YouTube
Few CEOs have built a $20 billion biotech in under 15 years, as John Oyler has with BeiGene, managing to stay in that market cap ...
John Oyler

About John Oyler

Former CEO · BeiGene

John Oyler, former CEO of BeiGene and now CEO of BeOneMedicines, has been discussing the state of the biotech industry and his company's strategic focus. In a November 2025 interview, Oyler expressed a positive outlook for biotech, citing significant scientific breakthroughs in modalities such as ADCs, bispecific antibodies, and T-cell engagers. He noted that there remains unmet medical need in oncology, with 10 million cancer deaths annually, and described the progress in science as "crazy" with potential for huge impact. Oyler also discussed the future of antibody therapies, stating that while there is still space for unarmed antibodies, much focus is on more customized approaches, including conjugating antibodies with degraders to target tissues precisely. In earlier interviews from 2024, Oyler detailed BeiGene's strategy of building internal capabilities in manufacturing and clinical development, including a focus on protein degradation and biologics manufacturing. He emphasized the company's approach to board transparency, sharing the "worst things we're worried about" rather than just successes. Oyler also discussed the impact of China's evolving regulatory system and reimbursement of innovative medicines, stating that including China in clinical trials could change fundamental economics and make drugs more affordable globally. He described BeiGene's aspiration to be a "lasting major global player" and a "global leader from China."

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