Kenneth Johnson on business strategy
From NRTC's Ken Johnson on Fiber in Rural Communities · · NRTC. Member driven. Technology focused.
“When we started, this was something we were going to do for our members. We were pretty much tunnel vision on that; we were all co-op, so what we do for one member we wanted to do for all. It was important to us to get fiber to every home with a business case that would do that.”
On , Kenneth Johnson, Chief Operating Officer at CABLE ONE INC, spoke about business strategy during NRTC's Ken Johnson on Fiber in Rural Communities on NRTC. Member driven. Technology focused..
About Kenneth Johnson
In a 2019 appearance, Kenneth Johnson, then Senior Vice President of Broadband Programs at NRTC, discussed strategies for expanding fiber-optic internet in rural communities. He recommended that providers consider building into underserved areas served by outdated DSL or poorly maintained small cable companies. Johnson described fiber-to-the-home as "the gold standard" and argued that it would remain competitive against future technologies such as low-earth-orbit satellite or 5G. Johnson also stated that NRTC initially focused exclusively on serving its cooperative members, aiming to bring fiber to every home where a viable business case existed. He acknowledged that not all areas could be reached with fiber but emphasized the importance of prioritizing fiber deployment where possible.