Nir Zohar on AI strategy
From Wix.com Q1 2026 Earnings Call | EPS Beats At $1.50 As AI Site Builder Drives Record Bookings Growth · · Investing 101
“Wix has built and deployed our first proprietary LLM. This model was built specifically to power the design engine of Wix Harmony and the early results are compelling. Our internal testing shows our model is meaningfully faster than the alternatives, produces fewer errors, and delivers noticeably better outcomes for users building harmony websites.”
On , Nir Zohar, President & COO at Wix.com, spoke about AI strategy during Wix.com Q1 2026 Earnings Call | EPS Beats At $1.50 As AI Site Builder Drives Record Bookings Growth on Investing 101.
About Nir Zohar
On Wix’s first‑quarter 2026 earnings call, Nir Zohar stated that a proprietary language model built by Wix now powers its Harmony product and that, compared with using frontier models, the inference cost is “really marginal.” He described this model as “the first in a broader portfolio of proprietary AI models across a number of use cases.” Zohar also discussed a modified Dutch auction tender offer completed in April, through which Wix repurchased approximately 18 million shares for $1.6 billion. He noted that the buyback reduced the total number of shares outstanding by nearly 30 %, putting the company in a net debt position, and that the goal is to “return to a net cash position efficiently.”