From Wise in Five with Soni Basi · · The Wisory
“You can draw a pretty straight line between a company that's doing culture right and treating their team right and their financial performance versus one that's not. It's not just a good thing to do for the people — it's the smart thing to do for your business.”
On , Soni Basi, Executive VP & Chief Human Resources Officer at Incyte, spoke about corporate culture during Wise in Five with Soni Basi on The Wisory.
In a July 2025 appearance on the podcast *Wise in Five*, Soni Basi, Executive Vice President and Chief Human Resources Officer at Incyte, discussed the role of culture and talent strategy in driving business performance. Basi stated that "you can draw a pretty straight line between a company that's doing culture right and treating their team right and their financial performance versus one that's not," adding that it is "the smart thing to do for your business." She also described creating a global performance-management program with a rating scale tied to compensation, saying it helped employees understand their role in achieving company strategy. Basi, whose career includes roles at AIG, Estee Lauder, Allergan, and Edelman, advised leaders at smaller companies to focus on culture, talent acquisition, and adapting processes from larger organizations. She emphasized the importance of maintaining a "personal board of directors" composed of former managers, peers, and team members for guidance and inspiration.