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Soni Basi on corporate culture

From Wise in Five with Soni Basi · · The Wisory

“You can draw a pretty straight line between a company that's doing culture right and treating their team right and their financial performance versus one that's not. It's not just a good thing to do for the people — it's the smart thing to do for your business.”

Soni Basi
Executive VP & Chief Human Resources Officer, Incyte
Policy Impact corporate culturefinancial performancetalent retention

On , Soni Basi, Executive VP & Chief Human Resources Officer at Incyte, spoke about corporate culture during Wise in Five with Soni Basi on The Wisory.

Wise in Five with Soni Basi
Watch on YouTube
Wise in Five with Soni Basi
The Wisory
Watch on YouTube
In this week’s episode of Wise in Five, we sit down with Soni Basi, Global Chief Human Resources Officer and transformation leader behind some of the world’s leading companies. With a career spanning roles at AIG, Estee Lauder, Allergan, Edelman, and more, Soni shares lessons learned from leading cultural reinvention, talent strategy, and organizational design through times of rapid change, mergers, and disruption. Soni dives deep into the evolving role of HR as a driver of competitive advantage—covering everything from culture as a performance accelerator to building scalable talent systems without losing the soul of your organization. Drawing on personal leadership experiences and her unique “board of directors” career framework, Soni offers timeless, people-first strategies for businesses navigating transformation, hybrid work, and AI-driven change. The Wise in Five series is hosted by Jason Wadler, founder of The Wisory. In each episode, Jason shares perspectives with some of The Wisory's amazing Advisors to ask five powerful questions—designed to quickly spark bold insights, practical strategies, and always a dose of wisdom. This episode is ideal for mid-sized business leaders who are asking: How do we scale culture without compromising what makes us unique? What do modern employees actually want from a manager and workplace? How do we personalize employee experiences in an AI-powered world?
Soni Basi

About Soni Basi

Executive VP & Chief Human Resources Officer · Incyte

In a July 2025 appearance on the podcast *Wise in Five*, Soni Basi, Executive Vice President and Chief Human Resources Officer at Incyte, discussed the role of culture and talent strategy in driving business performance. Basi stated that "you can draw a pretty straight line between a company that's doing culture right and treating their team right and their financial performance versus one that's not," adding that it is "the smart thing to do for your business." She also described creating a global performance-management program with a rating scale tied to compensation, saying it helped employees understand their role in achieving company strategy. Basi, whose career includes roles at AIG, Estee Lauder, Allergan, and Edelman, advised leaders at smaller companies to focus on culture, talent acquisition, and adapting processes from larger organizations. She emphasized the importance of maintaining a "personal board of directors" composed of former managers, peers, and team members for guidance and inspiration.

Profile compiled from Soni Basi's verified public interviews and appearances. See all quotes & transcripts →

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