David Burwick on consumer behavior
From CEO The Boston Beer Company - Dave Berwick - Career Club Live · · Career Club
“You cannot force a consumer in the case of obviously consumer-based business to buy your product; it's much harder. So the more you can understand the consumer, what they're looking for, how they relate to brands, and connect the dots between the consumer, the culture, and your brand, that's when you get to hypergrowth.”
On , David Burwick, Advisor at BOSTON BEER INC -CL A, spoke about consumer behavior during CEO The Boston Beer Company - Dave Berwick - Career Club Live on Career Club.
About David Burwick
David Burwick, CEO of The Boston Beer Company, has discussed the company's growth strategy and the performance of its brands, particularly Truly Hard Seltzer. He stated that the company's future growth is based on innovation and adding new brands, noting that Boston Beer has "almost tripled the business in the last four years" and is "the fastest growing company in all of beer right now." Burwick acknowledged that the hard seltzer category has decelerated but said Truly is still growing and gaining market share. He described the category's growth as following an "S-curve" and said the company is at an inflection point乐 He also discussed the company's partnership with PepsiCo to launch Hard Mountain Dew, which he said "tastes just like Mountain Dew but with five percent alcohol." Burwick has also spoken about his leadership philosophy and career. He described growth as "like oxygen" that fuels personal and professional development. He emphasized the importance of understanding consumers and connecting them with brands to achieve hypergrowth. Burwick noted that he looks for four traits when interviewing people: trustworthiness, competence, courage, and humanity. He also stated that he believes "you can succeed and be a nice person" in business, and that he has never brought his "entourage" when moving between companies, as he respects the existing culture and leadership team.