Jason Cohen on branding
From 69: Sound, Actionable Advice with Jason Cohen · · In Reverse Podcast
“You cannot in fact act like a bigger company. You will not deliver like a larger company will deliver and that will come out and then it's embarrassing because then it's clear that you've kind of lied. ... So in other words you're doing it to build trust. Trust that you're big but you've done exactly the opposite. You've destroyed trust cuz you lied and it's going to come out um you know when they interact with you.”
On , Jason Cohen, Founder & Chief Innovation Officer at WP Engine, spoke about branding during 69: Sound, Actionable Advice with Jason Cohen on In Reverse Podcast.
About Jason Cohen
Jason Cohen, the founder and chief innovation officer of WP Engine, has been active in podcast discussions where he offers perspectives on startup strategy and business philosophy. On the podcast "69: Sound, Actionable Advice with Jason Cohen," Cohen stated that advice is often contradictory, as "if you find any advice whatsoever I can find you someone else who's very smart and successful who will tell you to do the opposite," and he emphasized that the value of advice depends on a founder's specific context and goals. He also argued that small companies should leverage their ability to change direction quickly, stating that "one of the few things that you have when you're little is you can move really... fast because you don't have any of those things like customers." In other appearances, Cohen discussed his new book "Hidden Multipliers," released for pre-order, and appeared as a surprise guest on the podcast "A series of miracles." On the "SaaSpocalypse 2" episode of Indie Board Session, he described how WP Engine defined its strategy by picking "2–3 things to win on" rather than depending on any single feature. Cohen also cautioned against small startups trying to appear bigger than they are, saying that "the problem is that you cannot in fact act like a bigger company... you've destroyed trust cuz you lied."