From The Brutal Truth About Building Elite Sales Teams · · Acquisition Collective
“You have to continuously be looking for improvement or the right people, and you can't afford to have people that do an okay job.”
On , Jason Fox, President, Chief Executive Officer & Director at W P CAREY INC, spoke about continuous improvement during The Brutal Truth About Building Elite Sales Teams on Acquisition Collective.
Jason Fox, a former Royal Marine Commando and now presenter and writer, appeared on the podcast "How Do You Cope?" on May 18, 2026, to discuss the psychological impact of military service and his approach to mental health. Fox described emotions as "alarm bells" that signal a need for attention, rather than commands to act. He reflected on the difficulty of transitioning from active duty to everyday life, noting that after returning from deployment he struggled to communicate with family and had not "created a safe space" to share his feelings. Fox also suggested that life coaching on balancing a demanding career with personal relationships could help service members cope with stress. Fox, who served for 20 years including five tours of Afghanistan, was discharged in 2012 with PTSD, depression, and burnout. He has since written several books on his experiences, including "Battle Scars" and "Embrace the Chaos." During the interview, he discussed the strain military life places on relationships and the importance of learning to sit with emotions rather than reacting to them immediately.