Shelia Anderson on personal branding
From Business Impact Summit presentation by Sheila Anderson · · Sheila A. Anderson
“You have to niche down and figure out who really will resonate with you.”
On , Shelia Anderson, Executive Vice President, Chief Information & Digital Officer at UNUM GROUP, spoke about personal branding during Business Impact Summit presentation by Sheila Anderson on Sheila A. Anderson.
About Shelia Anderson
Sheila Anderson, Executive Vice President, Chief Information & Digital Officer at Unum, delivered a presentation at the Business Impact Summit on September 17, 2025, focused on personal branding. During the talk, Anderson stated that "you are a walking billboard" and described personal branding as "owning that experience that others have with you, that nobody else has with you." She advised attendees to "niche down and figure out who really will resonate with you" and emphasized that "you are your most important asset. And you could be leaving money on the table with how you're showing up." Anderson discussed the importance of having a strong point of view, saying, "Have a point of view. Make sure you stand firm on your position, on what you stand for, on your thought leadership, on the subject that you want to own." She noted that "your brand never sleeps" and that "people need to know you before they need you." Anderson also shared advice from a mentor who told her that "you are being selfish if you are not getting out there to help people," and concluded that "personal branding sometimes is not all about you. It's about that value you bring to others that nobody else can in your own authentic way."