January 06, 2026 · 📺 Institute for Management Development IMD
Philip Morris International CEO Jacek Olczak discusses the triumphs and challenges of a bold business transformation with Jean-François Manzoni.
0:00 Introduction
2:17 PMI becomes a stand-alone company
3:57 PMI commits to a smoke-free future
10:25 Managing the transformation
13:41 Today, PMI manages three distinct business units
16:42 Zoom on smoke-free products
20:21 Traditional cigarette business: playing defense
24:49 More on smoke-free products
28:00 On IQOS in particular
30:43 Developing a completely different business: beyond nicotine
36:28 Ever feel unfairly treated?
37:57 Out of the t…
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