Jonathan Adashek

IBM's Jonathan Adashek on why digital sovereignty is becoming a business priority

October 10, 2026 · 📺 Axios Live

In this sponsored View From the Top segment, IBM senior vice president and chief global affairs officer Jonathan H. Adashek joins Axios' Nicholas Johnston to discuss why digital sovereignty, AI governance and data control are becoming critical business priorities for companies operating across global markets. As artificial intelligence adoption accelerates, Adashek explains why digital sovereignty goes beyond where data is stored to include visibility, control and a clear understanding of technology dependencies. He shares findings from upcoming IBM research showing that just 9% of executives…

Watch on YouTube ↗

Fame to Fortune: IBM's Jonathan Adashek on Event's Diverse Networking Opps

September 18, 2026 · 📺 New York Stock Exchange

Watch on YouTube ↗

How IBM Saved $4.5 Billion With AI | Jonathan Adashek on Client Zero | Cannes Lions 2026

September 09, 2026 · 📺 Infosys Knowledge Institute

How do you move AI adoption from scattered experiments to a fully rebuilt marketing operation — and save billions doing it?

Watch on YouTube ↗

IBM Exec at Global Game Summit AI Changing Sports Viewing Experience

August 17, 2026 · 📺 New York Stock Exchange

IBM's Jonathan Adashek joins Kristen Scholer on nYSE Live to discuss AI and sports.

Watch on YouTube ↗

Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek of IBM

August 11, 2026 · 📺 ADWEEK

Are marketers making a fatal mistake by treating AI as just a cost-cutting tool? The Marketing Vanguard Cannes series continues as host Jenny Rooney sits down with Jonathan Adashek, SVP, Marketing and Communications at IBM, to unpack how marketers should be treating AI, today. He breaks down how at IBM, it is becoming a way to rethink processes and drive measurable growth, their “client zero” approach, $4.5 billion in savings over three years and why the company now does half the number of events it did two years ago. Jonathan Adashek is SVP, Marketing and Communications at IBM, where he le…

Watch on YouTube ↗

"I want to be the dumbest guy in the room": IBM's Jonathan Adashek is At The Helm

July 23, 2026 · 📺 BBC StoryWorks

"IBM is breaking new ground in fields like enterprise AI, analytics and quantum computing. Developing coherent branding around such an esoteric product line isn’t obvious. Just ask Big Blue marketing & comms chief Jonathan Adashek. Adashek says he’s smart enough to know what he doesn’t know, so he recruits experts from around the company to help develop messaging that’s compelling and technically accurate. “I want to be the dumbest person in the room,” says Adashek. “I want to be surrounded by people who are experts in their field.” For his team, Adashek also wants people who offer more than…

Watch on YouTube ↗

Jonathan Adashek and Craig Elimeliah interviewed by Michael Treff | SPORT BEACH Content Studio

June 24, 2026 · 📺 SPORT BEACH

Jonathan Adashek of IBM and Craig Elimeliah of Code and Theory join Michael Treff of Code and Theory in the SPORT BEACH Content Studio for a conversation on using customized AI protocols for efficiency. Filmed at SPORT BEACH during Cannes Lions, this interview captures insights from leaders across marketing, media, technology, sports, and culture. Watch more from the SPORT BEACH Content Studio here. #SPORTBEACH #CannesLions

Watch on YouTube ↗

Kantar BrandZ 2026: Interview with IBM

May 13, 2026 · 📺 Kantar

Discover how the world’s most valuable brands are growing faster, acting earlier and scaling smarter. In this interview, Martin Guerrieria, Head of Kantar BrandZ, Kantar talks with Jonathan Adashek, SVP, Marketing and Communications, IBM about how the world’s most valuable brands are growing faster, acting earlier and scaling smarter, and how CMOs can apply the same principles to unlock future value. Read the written version of this interview in the BrandZ's Global Report: https://www.kantar.com/campaigns/bran...

Watch on YouTube ↗

Conversion Conundrums | Episode 4: Jonathan Adashek, IBM, Performance or Branding?

March 31, 2026 · 📺 ET BrandEquity

Wimbledon, Masters, and B2B Marketing. Performance or Branding? In this latest episode of Conversion Conundrums by ET Brand Equity, Anirban Roy Choudhury sits down with Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM, to decode the evolving landscape of B2B marketing. Adashek shares profound insights into why the traditional marketing funnel is "gone" and how IBM is navigating the "iceberg" of enterprise AI—where 80% of its transformative power lies beneath the surface. From the shift toward "story showing" through high-profile partnerships like Wimbledon and th…

Watch on YouTube ↗

Inside Influence with Jonathan Adashek

March 04, 2026 · 📺 Inside Influence

On this week's edition of Inside Influence, we are joined by Jonathan Adashek, the Senior Vice President of Communications and Marketing at IBM. Jonathan takes us inside one of the world’s most iconic technology companies—now 113 years strong—to explore how his team unified marketing and communications around a single, powerful IBM brand. We discuss what it takes to prepare a CEO versus an elected official for high-stakes moments, how corporate priorities are set and teams evolve globally, and how models and decision-making frameworks are shaped at scale. Plus, Jonathan shares IBM’s unique…

Watch on YouTube ↗

AI, Authenticity, and the Art of Communication with Jonathan Adashek

October 15, 2025 · 📺 If I only had ten minutes

IBM’s Jonathan Adashek joins If I Only Had 10 Minutes to talk about decision-making in a crisis, why AI can’t replace human judgment, and the unique value of fractional communications talent. He also shares stories from a global career that’s taken him from the Washington, DC to Tokyo and from cars to technology, and why to him meaningful connection, not constant motion, is what really defines success.

Watch on YouTube ↗

IBM's Jonathan Adashek on storytelling through marketing and communications

September 01, 2025 · 📺 Penta Group

On today's episode of What's at Stake, Mike Berland, Senior Partner at Penta, sits down with Jonathan Adashek, IBM's Senior Vice President, Marketing and Communications and Chief Communications Officer. The duo discusses the role stakeholder engagement has had in Jonathan's career, including how his past work on political campaigns impacted his ability to cater to different groups of stakeholders at IBM. They also talk about Jonathan's current experience leading both the marketing and communications functions at IBM and how the pairing of the functions allows for increased alignment on brand,…

Watch on YouTube ↗