Chief Executive Officer; Vice Chairman of the Board of Directors, Monster Beverage
Search every verified Hilton Schlosberg interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Hilton Schlosberg, co-chief executive officer and vice chairman of Monster Beverage, participated in the company’s Q4 2024 earnings call on February 27, 2025. During the call, Schlosberg stated that the global off-trade energy drink category is estimated at about $77 billion and is forecast to grow to $111 billion over the next five years, with a compound annual growth rate of 7.6%. He noted that the company does not use “offensive dyes” or high fructose corn syrup in its products. Schlosberg also said that China is expected to become the largest energy drink market in the world, and that Monster is participating there with both Monster and Predator brands, having launched a non-carbonated version of Predator in 17 markets in 2024 with a rollout to all of China planned for 2025. He added that the company’s concentrate business for its Strategic Brands yields the highest margins, followed by affordable brands and then Monster. On the Q4 2020 earnings call in February 2021, Schlosberg said the company was not currently looking at taking a price increase, but noted that it would not rule one out if the opportunity presented itself, and that no competitors had taken price increases at that time. He also stated that the company was reviewing additional potential product categories and sectors, and was taking a cautious approach to employing cash, including the possibility of share repurchases.
“The global off trade energy drink category is currently estimated by global data at about 77 billion and is forecast to grow to 111 billion over the next 5 years with a compound annual growth rate of 7.6%. Energy and the energy category remains the most exciting growth category and area of future growth and expansion i...”
“We don't use any of these offensive dyes and we do not use high fructose corn syrup either so that becomes an issue it's not in our products.”
“Looking at China, from the reports that we read, China is expected to be the largest energy drink market in the world, and we are participating in China both with Monster and with Predator. We launched Predator in a non-carbonated version in 2024 in 17 markets and it will be rolling out to the whole of China in 2025.”
“The biggest margins we have is our concentrate business, which is the Strategic Brands, followed in fact by affordable, and then followed by Monster. So the gross profit margins, the margins that you guys look at, you know, the affordable does not have shabby gross margins.”
“we're not at this time, you know, we haven't been looking at taking a price increase. However, one never rules out taking a price increase when the, you know, the right opportunity presents itself. And right now none of our competitors have been looking at price increases. I know we led the market last time, but this t...”
“we are reviewing a number of additional potential product categories and sectors and so until we make up our minds to determine how do we go about or address them, you know, we're just sort of taking a cautious approach. And we'll see later in the year whether, you know, we have the cash, you know, and we'll decide on...”
“we're not at this time, you know, we haven't been looking at taking a price increase, however one never rules out taking a price increase when the, you know, the opportunity presents itself and right now none of our competitors have been looking at price increases. I know we led the market last time but this time we, y...”
“we've sort of been a bit patient because we are reviewing a number of additional potential product categories and sectors and so until we make up our minds to determine how do we go about or address them, you know, we're just sort of taking a cautious approach and we'll see later in the year whether, you know, we have...”
If you wanna have it on Spotify: https://open.spotify.com/episode/199C... Also available at Spotify for earnings Calls at BusinessCalls Podcast: https://open.spotify.com/show/6XbIp7s... Thanks for watching!
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