Southwest's Whitney Eichinger on How Comms Helps Trust Take Off
Fasten your seatbelt and prepare for takeoff, as we take to the skies with Whitney Eichinger, SVP and Chief Communications Officer at Southwest Airlines. Whitney joins Always On to unpack what it actually looks like to run comms for a 100-million-passenger-a-year airline — from planning winter operations in the middle of a Dallas heatwave, to managing the message when a competitor's engine issue puts the whole industry under the microscope. She talks candidly about how Southwest uses data to guide decisions (not make them), why she's skeptical of how the industry talks about AI, and why the…